Winning in Asia: Strategies for Competing in the New Millennium, Peter J. Williamson

Book DescriptionPThe competitive landscape in Asia is undergoing a sea change. Companies are finally breaking the bonds imposed by the 1997 financial crisis. The engine of growth is shifting from exports to Asian market demand. Chinas rapid development is redrawing the Asian playing field. National fiefdoms are succumbing to cross-border competition. Together, these forces are signaling the emergence of a fundamentally new competitive game-and there will be no going back.PPPInternational business expert Peter J. Williamson argues that competing in this rapidly evolving arena will require a very different kind of company. In this book, he identifies the key challenges that will distinguish the winners in tomorrows Asia and explores the fundamental changes-in business models, mind-sets, organizational structures, and management processes-that will be required to meet those challenges.P PPAsian companies will need to leverage the strengths of their local heritage into the future by building distinctive, new strategies around them. Western multinationals will need to fundamentally reassess the approaches that have won them a share of Asias rapid growth over the last two decades.PPPLaying out strategies for creating a new and distinctive breed of Asian corporation, IWinning in Asia provides a blueprint for reshaping the future of Asian competition.PBR Обо всём этом и не только в книге Winning in Asia: Strategies for Competing in the New Millennium (Peter J. Williamson)


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