From The Trenches: Strategies from Industry Leaders on the New Economy, Erin J. Kelly

Twenty business leaders and innovators at the forefront of the e-business revolution share their insights for surviving and thriving in a digital economy

Bringing together essays written by more than twenty luminaries from the world of e-business, From the Trenches affords readers a uniquely broad and authoritative perspective on the present and future of the global e-conomy and the real business issues that are driving it. CEOs, executives, and marketers from cutting-edge e-businesses, suchas Nortel Networks, EDS Systemhouse, the Boston Consulting Group, as well as venture capitalists, entrepreneurs, and innovators in a range of industries, including telecommunications and new media, share their strategies for reinventing business for a digital economy. They also offer cogent answers to critical questions concerning content distribution in an Internet world, e-business financing, legal and privacy issues, Internet marketing, reengineering businesses to improve productivity and find successin a digital environment, and much more.

Erin J. Kelly (Ottawa, Ontario) is Associate Director of Technology Development for Sympatico, Canadas largest Internet service provider. Обо всём этом и не только в книге From The Trenches: Strategies from Industry Leaders on the New Economy (Erin J. Kelly)


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